Discovery Phase Services for Product Development

Discovery Phase Services for Startups

  • 150Mnumber of users in applications
  • 4.9average user rating
  • 35+number of attracted investments

Discovery Phase Services for Startups

In the startup world, the statistics paint
a grim picture: 9 out of 10 startups fail.
Why? Common reasons are a poor product-market fit and a lack of proper planning understanding of the challenges to respond to.

Don’t underestimate discovery phase services for product development. This structured approach involves the analysis of the project’s scope, competitors, objectives, budgets, and constraints to the desired outcome. Thus, startups can avoid potential pitfalls, which saves valuable time and resources. At Weelorum, we know everything about the product discovery process, helping dozens of businesses solve their problems and monetize their services.

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Discovery Phase in App Development:
When Is It Applicable?

  • Starting your business
  • Building a product from scratch
  • New feature development
  • Creating innovative products
  • Exploring new market
  • Clarifying uncertain goal
  • Venturing into new industries
  • Navigating high competition
  • Managing high-risk ventures
  • Solving complex challenges
  • Managing large-scale projects
  • Validating product ideas
  • Updating existing products
  • Solving customer pain point
  • Improving user experience
  • Expanding your business reach

The discovery phase represents an essential step in
app development, which prioritizes substantial
market research before launching any design or
development processes.

So, when should you apply the discovery phase?
Here are some potential scenarios:

  • Starting business or project

  • Core features identification

  • Validating product ideas

  • Opening new markets

  • Goals clarification

  • Launching big projects

Starting business or project

Starting business or project

When launching a new business, discovery phase project management services provide you with a comprehensive overview of your ideas, business goals, target market, project scope, milestones, and challenges

Core features identification

Core features identification

Developing products from the ground up requires a comprehensive understanding of the market you are entering. In this case, the discovery phase can help you validate your product idea, identify core features, and create a roadmap for development.

Validating product ideas

Validating product ideas

Adding new features to your app is a strategic way to stay competitive and engage users. The discovery phase ensures any new functionality aligns with user feedback and adds the most value to your product.

Opening new markets

Opening new markets

When exploring new markets and navigating high competition, the product discovery phase helps you understand potential users better. Aim for creating apps that solve real problems.

Goals clarification

Goals clarification

By investigating your objectives, challenges, and project requirements, the discovery phase enables your stakeholders to clarify uncertain goals.

Launching big projects

Launching big projects

The discovery phase is a must-have for large-scale projects that need proactive risk management. With 35+ successful projects under our belt, we know for sure that investors and stakeholders often have different expectations, and the discovery phase helps reach a consensus.

Why You Should Not Skip Product Discovery

While skipping the discovery phase
might help you save resources, it won’t be effective long-term. You risk developing a product nobody needs and wasting significant capital. Whereas, by embracing the project discovery phase, you
can expect to:

MITIGATE RISK

The discovery phase emphasizes gathering info about your project, including your objectives, user needs, market viability, and technical feasibility. This analysis confirms that your project is worth investing in and has some potential.

ANALYZE COMPETITORS

Analyzing the strengths and weaknesses of your competitors is another focus of the discovery phase. You can identify gaps in the market and understand how your solution can fill them.

ASSESS CAPABILITIES
AND SAVE RESOURCES

During the discovery phase, we analyze the underlying challenge our client’s product aims to solve and the best approaches to achieve that. We also assess the resources needed to guide your project to completion. With our assessments, you can allocate available resources properly to maximize productivity.

HELP CREATE PRODUCTS
THAT USERS NEED

The discovery phase enables you to define your user base, identify what will bring them real value, and create a matching set of features to address that. Developing an MVP is a must-have step to validate your assumptions and make changes along the way.

DISCOVERY PHASE
BY WEELORUM:
HOW WE DO IT

If you are looking for professional discovery phase services, look no further than Weelorum. Over the past ten years, we have honed our six-step process to perfection, ensuring every project we take grows on a solid foundation.

  • Step 1

    Setting Goals & Aligning Vision

  • Step 2

    Analysis of User Needs, Market, and Competitors

  • Step 3

    Assessment of Technical Requirements and Limitations

  • Step 4

    Design

  • Step 5

    Defining Functional & Non-functional Requirements

  • Step 6

    Strategy and Roadmap Presentation

Step 1

Setting Goals & Aligning Vision

Setting Goals & Aligning Vision
We work with you and other stakeholders to establish SMART project goals (Specific, Measurable, Attainable, Relevant, and Time-bound). This approach will clarify your ideas, focus your efforts, enable you to utilize resources effectively, and help align our teams’ visions.

Step 2

Analysis of User Needs, Market, and Competitors

Analysis of User Needs, Market, and Competitors
After clarifying your project goals, our experts will thoroughly analyze your target audience, their pain points, how effectively competitors' solutions address those needs, etc. In addition, we use this stage to study market trends and define key business metrics, such as user engagement, retention time, market share, and any other stats that can visualize your product's performance.

Step 3

Assessment of Technical Requirements and Limitations

Assessment of Technical Requirements and Limitations
Selecting the right technology stack, project architecture, and other technical specifications is necessary for the smooth completion of your product. We will prepare the project requirement document with the best-suited frameworks and design tools, potential bottlenecks, and strategies to overcome them.

Step 4

Design

Design
Focusing on the visual elements of the project, our designers will collect mood boards, select color schemes, and choose fonts to establish a cohesive and appealing interface. We aim to create designs that resonate with the target audience and align with the project's vision.

Step 5

Defining Functional & Non-functional Requirements

Defining Functional & Non-functional Requirements
After finalizing your design prototypes, we proceed to the product’s functional and non-functional requirements. This stage includes various aspects, including performance, scalability, platform compatibility, use cases, etc.

Step 6

Strategy and Roadmap Presentation

Strategy and Roadmap Presentation
Finally, we will submit a clear and comprehensive roadmap for your approval, which outlines project milestones and timelines, budget estimations, tech stack, and more. Setting realistic deadlines is important to address unforeseen issues without stressing the teams.

WEELORUM

Why Us?

Choosing Weelorum for your discovery phase business analysis means
you are partnering with a group of experts dedicated to your project’s success.
Some reasons to work with us include:

Our user-centric approach allows us to clarify our clients’ project goals and align them with stakeholders’ objectives.

We outline a detailed roadmap with feasible estimates, ensuring your project is always on track.

With 35+ projects in 10 years, our technical expertise across various industries gives us a knowledge base to draw upon when tailoring a solution to your unique challenges.

Our discovery phase services are designed with scalability and sustainability in mind, showcasing our dedication to your project’s long-term success.

Thanks to the shared and individual first-hand experiences of our 20+ experts, we can help you tackle the same issues we have faced or achieve the same outcomes we have pursued.

Methods and Techniques We Use in the Process

Weelorum uses these tools and techniques to help you get the most out of the product
discovery phase:

Customer interviews

1:1 interviews with customers help build rapport, identify their pain points, and ask follow-up questions about their challenges.






Brainstorming sessions

Brainstorming sessions enable teams to generate various concepts in a short time frame. This method helps us uncover different perspectives on the same problem, resulting in more innovative ideas.



Competitor analysis

Competitor analysis is a vital product discovery tool we execute to identify the options available to your target audience and gaps in those solutions.





The 5 Whys technique

This simple yet powerful technique helps us uncover the root of a problem faster and more efficiently. The concept is to ask Why five times in a row, so we can break a problem down into its root cause and form a hypothesis.



Prototyping

Prototyping involves creating a series of rough prototypes to visualize products and test features before launch. This technique offers a means to validate many ideas in a short period.




Usability testing

Usability testing is a straightforward discovery phase technique. We give participants your products and watch how they interact with them to uncover what confuses them and areas we can improve.




Prioritization techniques

Prioritization techniques in the discovery phase help us determine the features to focus on first, allowing you to ship products to users faster. A standard example is the MoSCoW method, consisting of Must-Haves, Should-Haves, Could-Haves, and Won’t-Haves.


Empathy mapping

With the information gathered during user research, our designers visualize what users say, think, do, and feel about a problem. This discovery phase tool helps to build an understanding of what an ideal solution looks like.



Product analytics

Product analytics is mostly used after product launch to monitor user engagement, track specific interactions, and collect valuable quantitative data. By prioritizing this technique, you can gather enough data to inform future decisions and validate what customers say in interviews using metrics about how they interact with your product.

WEELORUM’S DISCOVERY PHASE SERVICE DELIVERABLES

User journeys

We create detailed customer journeys that visualize the user flow, actions, and key touchpoints users undergo when interacting with your product.

Project roadmap

Your project roadmap presents major milestones and deliverables, as well as key tasks to work on.

Wireframes/mockups

We create detailed customer journeys that visualize the user flow, actions, and key touchpoints users undergo when interacting with your product.

Design guidelines & complete design for the project

Based on your branding requirements, our design team will establish clear design guidelines, including buttons, color palettes, visuals, etc. You will get completed design files after the discovery phase.

Best monetization strategy for your business goals

Thanks to our discovery phase consulting services, we can also recommend you the most effective monetization strategy to ensure your product profitability.

Technical documentation

We deliver accurate technical documentation, keeping track of all the information regarding the technical aspects and feasibility of your product.

Architecture plan

This blueprint features the structure and components of your app. We also specify how these components interact, suggested technologies, and the overall design philosophy.

Scaling plan

To ensure your product can handle increased demand, we develop strategies for scaling. They include load balancing, distributed computing, and resource optimization to ensure your system remains robust.

Database plan

As a full-cycle development agency, our comprehensive database plan outlines the structure of your databases, indexing procedures, backup procedures, and data migration plans.

Sprint plan

Trained on agile principles, our team will develop sprint plans, with clear goals and task breakdown for enhanced collaboration and work efficiency.

Tasks backlog

This backlog features a priority list of tasks, features, enhancements, and bug fixes for the project. We also include their dependencies, priority levels, and estimated completion times as a part of the sprint plan.

BOOK A CALL TO DISCOVER YOUR IDEA TODAY

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FAQ

We provide complex solutions that are not just about creating apps, but more about strengthening your business in the exact way you need it

How long does the discovery phase last?

The discovery phase can last up to 3 or 5 weeks. Your project's complexity and scope of work will determine the length of the discovery phase.

How much do your services cost?

Weelorum’s discovery phase services range from $5,000 to $9,000 on average, depending on the project’s complexity.

What if I decide to launch the product without the discovery phase?

Skipping the discovery phase can result in a product with no clear purpose and measurable KPIs, leading to a never-ending scope of work. Furthermore, you can expect miscommunication between your team, running out of money before the project is complete, and wasted budget resources.

Are there niches/industries that you do not work with?

We have experience building apps across more than 10 niches — e-commerce, wellness, social networking, fintech, hospitality, eBooks, IoT, travel, music, and dating.