Discovery Phase Services for Product Development

Discovery Phase Services for Startups

  • 150Mnumber of users in applications
  • 4.9average user rating
  • 35+number of attracted investments

Discovery Phase Services for Startups

In the startup world, the statistics paint
a grim picture: 9 out of 10 startups fail.
Why? Common reasons are a poor product-market fit and a lack of proper planning understanding of the challenges to respond to.

Don’t underestimate discovery phase services for product development. This structured approach involves the analysis of the project’s scope, competitors, objectives, budgets, and constraints to the desired outcome. Thus, startups can avoid potential pitfalls, which saves valuable time and resources. At Weelorum, we know everything about the product discovery process, helping dozens of businesses solve their problems and monetize their services.

LET’S CHAT TO KNOW MORE ABOUT YOUR PROJECT!

Discovery Phase in App Development:
When Is It Applicable?

  • Starting your business
  • Building a product from scratch
  • New feature development
  • Creating innovative products
  • Exploring new market
  • Clarifying uncertain goal
  • Venturing into new industries
  • Navigating high competition
  • Managing high-risk ventures
  • Solving complex challenges
  • Managing large-scale projects
  • Validating product ideas
  • Updating existing products
  • Solving customer pain point
  • Improving user experience
  • Expanding your business reach

The discovery phase represents an essential step in
app development, which prioritizes substantial
market research before launching any design or
development processes.

So, when should you apply the discovery phase?
Here are some potential scenarios:

  • Starting business or project

  • Core features identification

  • Validating product ideas

  • Opening new markets

  • Goals clarification

  • Launching big projects

Starting business or project

Starting business or project

When launching a new business, discovery phase project management services provide you with a comprehensive overview of your ideas, business goals, target market, project scope, milestones, and challenges

Core features identification

Core features identification

Developing products from the ground up requires a comprehensive understanding of the market you are entering. In this case, the discovery phase can help you validate your product idea, identify core features, and create a roadmap for development.

Validating product ideas

Validating product ideas

Adding new features to your app is a strategic way to stay competitive and engage users. The discovery phase ensures any new functionality aligns with user feedback and adds the most value to your product.

Opening new markets

Opening new markets

When exploring new markets and navigating high competition, the product discovery phase helps you understand potential users better. Aim for creating apps that solve real problems.

Goals clarification

Goals clarification

By investigating your objectives, challenges, and project requirements, the discovery phase enables your stakeholders to clarify uncertain goals.

Launching big projects

Launching big projects

The discovery phase is a must-have for large-scale projects that need proactive risk management. With 35+ successful projects under our belt, we know for sure that investors and stakeholders often have different expectations, and the discovery phase helps reach a consensus.

Why You Should Not Skip Product Discovery

While skipping the discovery phase
might help you save resources, it won’t be effective long-term. You risk developing a product nobody needs and wasting significant capital. Whereas, by embracing the project discovery phase, you
can expect to:

MITIGATE RISK

The discovery phase emphasizes gathering info about your project, including your objectives, user needs, market viability, and technical feasibility. This analysis confirms that your project is worth investing in and has some potential.

ANALYZE COMPETITORS

Analyzing the strengths and weaknesses of your competitors is another focus of the discovery phase. You can identify gaps in the market and understand how your solution can fill them.

ASSESS CAPABILITIES
AND SAVE RESOURCES

During the discovery phase, we analyze the underlying challenge our client’s product aims to solve and the best approaches to achieve that. We also assess the resources needed to guide your project to completion. With our assessments, you can allocate available resources properly to maximize productivity.

HELP CREATE PRODUCTS
THAT USERS NEED

The discovery phase enables you to define your user base, identify what will bring them real value, and create a matching set of features to address that. Developing an MVP is a must-have step to validate your assumptions and make changes along the way.

DISCOVERY PHASE
BY WEELORUM:
HOW WE DO IT

If you are looking for professional discovery phase services, look no further than Weelorum. Over the past ten years, we have honed our six-step process to perfection, ensuring every project we take grows on a solid foundation.

  • Step 1

    Setting Goals & Aligning Vision

  • Step 2

    Analysis of User Needs, Market, and Competitors

  • Step 3

    Assessment of Technical Requirements and Limitations

  • Step 4

    Design

  • Step 5

    Defining Functional & Non-functional Requirements

  • Step 6

    Strategy and Roadmap Presentation

Step 1

Setting Goals & Aligning Vision

Setting Goals & Aligning Vision
We work with you and other stakeholders to establish SMART project goals (Specific, Measurable, Attainable, Relevant, and Time-bound). This approach will clarify your ideas, focus your efforts, enable you to utilize resources effectively, and help align our teams’ visions.

Step 2

Analysis of User Needs, Market, and Competitors

Analysis of User Needs, Market, and Competitors
After clarifying your project goals, our experts will thoroughly analyze your target audience, their pain points, how effectively competitors' solutions address those needs, etc. In addition, we use this stage to study market trends and define key business metrics, such as user engagement, retention time, market share, and any other stats that can visualize your product's performance.

Step 3

Assessment of Technical Requirements and Limitations

Assessment of Technical Requirements and Limitations
Selecting the right technology stack, project architecture, and other technical specifications is necessary for the smooth completion of your product. We will prepare the project requirement document with the best-suited frameworks and design tools, potential bottlenecks, and strategies to overcome them.

Step 4

Design

Design
Focusing on the visual elements of the project, our designers will collect mood boards, select color schemes, and choose fonts to establish a cohesive and appealing interface. We aim to create designs that resonate with the target audience and align with the project's vision.

Step 5

Defining Functional & Non-functional Requirements

Defining Functional & Non-functional Requirements
After finalizing your design prototypes, we proceed to the product’s functional and non-functional requirements. This stage includes various aspects, including performance, scalability, platform compatibility, use cases, etc.

Step 6

Strategy and Roadmap Presentation

Strategy and Roadmap Presentation
Finally, we will submit a clear and comprehensive roadmap for your approval, which outlines project milestones and timelines, budget estimations, tech stack, and more. Setting realistic deadlines is important to address unforeseen issues without stressing the teams.

WEELORUM

Why Us?

Choosing Weelorum for your discovery phase business analysis means
you are partnering with a group of experts dedicated to your project’s success.
Some reasons to work with us include:

Our user-centric approach allows us to clarify our clients’ project goals and align them with stakeholders’ objectives.

We outline a detailed roadmap with feasible estimates, ensuring your project is always on track.

With 35+ projects in 10 years, our technical expertise across various industries gives us a knowledge base to draw upon when tailoring a solution to your unique challenges.

Our discovery phase services are designed with scalability and sustainability in mind, showcasing our dedication to your project’s long-term success.

Thanks to the shared and individual first-hand experiences of our 20+ experts, we can help you tackle the same issues we have faced or achieve the same outcomes we have pursued.

Methods and Techniques We Use in the Process

Weelorum uses these tools and techniques to help you get the most out of the product
discovery phase:

Customer interviews

1:1 interviews with customers help build rapport, identify their pain points, and ask follow-up questions about their challenges.






Brainstorming sessions

Brainstorming sessions enable teams to generate various concepts in a short time frame. This method helps us uncover different perspectives on the same problem, resulting in more innovative ideas.



Competitor analysis

Competitor analysis is a vital product discovery tool we execute to identify the options available to your target audience and gaps in those solutions.





The 5 Whys technique

This simple yet powerful technique helps us uncover the root of a problem faster and more efficiently. The concept is to ask Why five times in a row, so we can break a problem down into its root cause and form a hypothesis.



Prototyping

Prototyping involves creating a series of rough prototypes to visualize products and test features before launch. This technique offers a means to validate many ideas in a short period.




Usability testing

Usability testing is a straightforward discovery phase technique. We give participants your products and watch how they interact with them to uncover what confuses them and areas we can improve.




Prioritization techniques

Prioritization techniques in the discovery phase help us determine the features to focus on first, allowing you to ship products to users faster. A standard example is the MoSCoW method, consisting of Must-Haves, Should-Haves, Could-Haves, and Won’t-Haves.


Empathy mapping

With the information gathered during user research, our designers visualize what users say, think, do, and feel about a problem. This discovery phase tool helps to build an understanding of what an ideal solution looks like.



Product analytics

Product analytics is mostly used after product launch to monitor user engagement, track specific interactions, and collect valuable quantitative data. By prioritizing this technique, you can gather enough data to inform future decisions and validate what customers say in interviews using metrics about how they interact with your product.

WEELORUM’S DISCOVERY PHASE SERVICE DELIVERABLES

User journeys

We create detailed customer journeys that visualize the user flow, actions, and key touchpoints users undergo when interacting with your product.

Project roadmap

Your project roadmap presents major milestones and deliverables, as well as key tasks to work on.

Wireframes/mockups

Our expert UI/UX designers create wireframes and clickable prototypes that help communicate the basic functionality of your product.

Design guidelines & complete design for the project

Based on your branding requirements, our design team will establish clear design guidelines, including buttons, color palettes, visuals, etc. You will get completed design files after the discovery phase.

Best monetization strategy for your business goals

Thanks to our discovery phase consulting services, we can also recommend you the most effective monetization strategy to ensure your product profitability.

Technical documentation

We deliver accurate technical documentation, keeping track of all the information regarding the technical aspects and feasibility of your product.

Architecture plan

This blueprint features the structure and components of your app. We also specify how these components interact, suggested technologies, and the overall design philosophy.

Scaling plan

To ensure your product can handle increased demand, we develop strategies for scaling. They include load balancing, distributed computing, and resource optimization to ensure your system remains robust.

Database plan

As a full-cycle development agency, our comprehensive database plan outlines the structure of your databases, indexing procedures, backup procedures, and data migration plans.

Sprint plan

Trained on agile principles, our team will develop sprint plans, with clear goals and task breakdown for enhanced collaboration and work efficiency.

Tasks backlog

This backlog features a priority list of tasks, features, enhancements, and bug fixes for the project. We also include their dependencies, priority levels, and estimated completion times as a part of the sprint plan.

BOOK A CALL TO DISCOVER YOUR IDEA TODAY

Case Studies

Our Cases

Real projects, real results.

Real projects, real results. Here's what happens when experienced engineers meet AI-accelerated development.

Wethermrkt Australia
Fintech Crypto Subscriptions Content creator economy Blockchain

Wethermrkt

Web

Crypto-Powered Social Platform for Financial Content Creators

Wethermrkt is a fintech-based social platform that allows users to share stock market predictions, build a following, and monetize expert-level content. The platform includes user-generated posts, creator subscriptions, and content access gates powered by crypto wallets. It aims to merge Twitter-style publishing with paywalled financial insights.

My Store Saudi Arabia
Fintech Payments Micro-loans KYC Financial scoring

My Store

iOS Android

Influencer-Based E-commerce Marketplace with Referral Monetization

My Store is a marketplace application where users purchase products based on influencer recommendations. The system is built around referral links and commission-based traffic arbitrage. Users can sell products, promote them, and receive commission from sales generated through their links. The product combines marketplace functionality with social media elements including video and photo content.

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Music Coast USA
Music streaming Subscription Advertising B2B B2C

Music Coast

iOS

Full-Scale Music Streaming Platform for Music Сompany

Music Coast is a music streaming platform built for a reggae music company. The app allows artists to upload songs and albums, stream content, and earn revenue through plays and advertising. It includes a full music player, ad monetization, and subscription access for listeners.

Zinglez USA
dating location-based preferences map subscriptions chat media

Zinglez

iOS Android

Geo-Personalized Dating Platform with Referral and Ambassador Growth Engine

Zinglez is a next-gen dating application with a strong emphasis on personalization and geo-preference. Unlike traditional swipe-based platforms, Zinglez allows users to define their favorite types of dates and discover potential matches based on shared interests and location-based preferences. The app also features a robust referral system and ambassador program for organic community growth.

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HUBNOX Poland
Booking System Calendar Beauty Industry E-commerce Client Management

HUBNOX

iOS Android Web

Beauty Industry Appointment Scheduling and Payment Management Platform

Hubnox is an appointment and event scheduling platform built for the beauty industry — including barbershops, beauty salons, and skincare studios. Business owners can create events, accept online bookings, manage customer lists, and process payments.

Knock Knock USA
Social Real-time Activity Restaurants Streaming Map-based Search

Knock Knock

iOS Android

Real-Time Venue Activity and Restaurant Discovery Platform with Live Media Integration

Knock Knock is a real-time restaurant discovery app. It shows users what's happening inside venues, how crowded they are, and offers live previews via photos and video. The app uses geolocation to help people choose where to eat or socialize based on current ambiance.

ZimoCash USA
Fintech Payments Micro-loans KYC Financial scoring

ZimoCash

iOS Android

Fintech Micro-Loan Platform with Automated Lending and Repayment System

ZimoCash is a fintech application focused on micro-loans. Users authenticate, connect bank accounts, pass KYC verification, and undergo automated creditworthiness analysis. Based on financial behavior, they can receive micro-loans directly to their bank account or card. Repayment is automated through scheduled account debiting. The platform includes multiple third-party financial API integrations and an administrative panel.

ForeverLoved Spain
Memorial Tech QR Codes Tribute Legacy Subscriptions

ForeverLoved

iOS Android

QR-Based Digital Memorial and Legacy Preservation Platform

ForeverLoved is a modern memorial application that allows families to preserve the legacy of loved ones using QR-code enabled grave markers. By scanning the code, visitors access a digital profile containing stories, videos, music, and personal milestones of the deceased.

Regent USA
Fitness Wellness Personal Training Subscriptions Apple Watch

Regent

iOS Android

Trainer-to-Client Fitness Coaching and Performance Tracking Platform with Apple Health Integration

Regent is a fitness app that connects trainers and their clients. Trainers can create workout plans, assign training sessions, track progress, and accept payments. The app supports multimedia training content and WatchOS integration for real-time workout tracking.

PhotoCopy Cyprus
Map Location-based Social-network Photos Subscription

PhotoCopy

iOS Android

Location-Based Photography Marketplace for Travelers and Professional Photographers

PhotoCopy is a mobile application that allows travelers to find professional photos taken at popular tourist locations and purchase copies directly through the platform. Users can browse photos on an interactive map, search by landmark, discover professional photographers operating in specific locations, and buy selected images. The platform connects photographers and travelers, simplifying the process of discovering and monetizing travel photography.

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Vortex UAE
Map Location-based Social-network Photos Subscription

Vortex

iOS Android

Mobile Steam Car Wash Booking and Real-Time Service Tracking Application

Vortex is a mobile application developed for a steam car wash service operating in Abu Dhabi. Users can book mobile cleaning services, schedule appointments, pay online, and track the service provider in real time.

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Photaka USA
Photo marketplace Location-based Travel Media sharing PayPal integration

Photaka

iOS Android

Location-Based Travel Photography Marketplace with Integrated Payment System

Photaka is a marketplace for travel photography that connects travelers with photographers at tourist landmarks. Professional photographers upload images taken during a photo session directly to the app, and users can preview and purchase only the photos they like.

Bliss pool UK
Pool maintenance E-commerce Water chemistry Product education

Bliss pool

iOS Android

Guided Chemical Selection and E-Commerce Platform for Pool Maintenance

Bliss Pool is an e-commerce app for a chemical products company that helps pool owners choose and order the correct chemicals based on pool size and condition.

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Mapin Ecuador
Travel Map Location-based Photo-sharing Storytelling Bucket list

Mapin

iOS Android

Interactive Travel Storytelling and Global Map-Based Social Platform

Mapin is a social networking platform tailored for modern travelers. It empowers users to document their past journeys, share travel experiences on an interactive global map, and create visually rich posts called "stories" with images and notes. Other users can comment on these stories. A standout feature is the personalized "bucket list," where users can dream, plan, and track their future travel destinations. Beyond being just a logbook, Mapin functions as a community for global explorers to inspire and be inspired.

DrunR USA
Wellness Nutrition Food delivery Health tracking Payments Fitness tech

DrunR

iOS Android

Wellness-Integrated Food Delivery and Personalized Nutrition Platform

DrunR is a next-generation mobile food delivery app that integrates wellness and personalized nutrition. In addition to the core delivery and payment flows, the app offers access to certified nutritionists, personal food tracking, calorie calculators, and wellness insights. The concept centers around a holistic food ecosystem where eating healthy is as convenient as ordering fast food.

ShareMy USA
Events Community Chat Map Social network Photo/video Subscriptions

ShareMy

iOS Android Web

Location-Based Community Event Discovery and Social Networking Platform

ShareMy is a community-based event discovery platform that helps users find like-minded people and participate in shared experiences. Whether it’s hiking, sports, creative hobbies, or volunteering, users can join public or private groups, engage in event discussions, and build lasting connections. The app includes location-based recommendations, media sharing, private messaging, and subscription models for exclusive access.

NxtGen Football Australia
Sport Team management Community Scheduling Youth football

NxtGen Football

iOS Android

Professional Athlete Networking and Talent Discovery Platform

NxtGen Football is a professional networking platform tailored for football players at all levels — from youth prospects to experienced professionals. Users can create detailed athletic profiles, share their achievements, skills, and stats, and get discovered by teams, scouts, and trainers. The platform also connects athletes with relevant service providers such as personal coaches, physiotherapists, and psychologists, functioning as a “LinkedIn for Football.”

FAQ

We provide complex solutions that are not just about creating apps, but more about strengthening your business in the exact way you need it

How long does the discovery phase last?

The discovery phase can last up to 3 or 5 weeks. Your project's complexity and scope of work will determine the length of the discovery phase.

How much do your services cost?

Weelorum’s discovery phase services range from $5,000 to $9,000 on average, depending on the project’s complexity.

What if I decide to launch the product without the discovery phase?

Skipping the discovery phase can result in a product with no clear purpose and measurable KPIs, leading to a never-ending scope of work. Furthermore, you can expect miscommunication between your team, running out of money before the project is complete, and wasted budget resources.

Are there niches/industries that you do not work with?

We have experience building apps across more than 10 niches — e-commerce, wellness, social networking, fintech, hospitality, eBooks, IoT, travel, music, and dating.
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Transform your ideas into product roadmap, wireframes and technical specs for us or any dev team to work with. Start with the trial week for free - get what's done in a week if you don't want to continue. Or finalize discovery with us and get closer to release!

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What you'll receive during complete Discovery phase:
Discovery workshop (2 sessions)
User flow diagrams
Low-fidelity wireframes
Technical architecture overview
Accurate time & cost estimate
Project roadmap
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