Key Steps to Successfully Launch a New Mobile App

Difficulty: Intermediate

Estimated Completion Time: 10 minutes

Once the digital project is finished, the question of how do you launch a mobile app successfully arises. This is truly an important matter because, on average, about 100,000 new software solutions are released monthly via the Google Play Store alone. It’s crucial that you do not get lost among nearly identical projects, preserve your competitive edge, and gain popularity from the very beginning of your app’s lifecycle.

When launching a new mobile app, there are some tips you can use. They lead to better business outcomes, which is especially useful for young startups distributing software as their primary product.

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Properly Launching a Mobile App Is More Important Than You Think

Developing the app is half the battle. The proper release of a new digital product is what heavily impacts the end profitability of the project. Launching a new app is a complex procedure that includes the following stages:

  • Preparing your online presence.
  • Defining clear goals and KPIs.
  • Testing a prototype or MVP, if there is one.
  • Forming specific plans.
  • Beta release.
  • Gathering feedback.
  • Implementing feedback.
  • Final release.

Every step here is focused on achieving optimal development outcomes, preparing the target audience for the further use of your solution, and maximizing the chances of a successful release. 

Some of the listed phases of an app launch strategy are commonly attributed to development matters, so you may not have a direct influence on them. Others can be greatly assisted if you incorporate the following tips and advice on how to launch an app on android.

Things to Do Before Launching a Mobile App

Let’s start with the steps you can take even before you launch mobile apps. 

#1 Perform Comprehensive Market Research

By the time you’ve got your app developed, you should already have a comprehensive market research report. It should identify whether there is a potential demand for your app, what your niche is, which functionalities the target users require, who your target users actually are, and any other important parameters. 

However, this kind of report addresses the functionality of your digital product rather than the market opportunities it has at presence. The right call is to conduct complementary research that would support your marketing initiatives, social media targeting, and other aspects on how to launch an application detailed below.

#2 Ensure the Online Presence of Your App

Integrate your app with the digital environment. It means creating a website and social media accounts for your app. Spreading info about the release of your new solution is the perfect way to gather an audience waiting for the release. 

#3 Exploit Social Media Channels

How to launch a mobile application whose popularity would go off the chart even before the release? Set up accounts on all the social media, and start promoting your digital solution right away. Network channels help to showcase what users can actually expect from your app, what it will look like, and what it has to offer. 

#4 Choose the Platform Wisely

When you are thinking about how to launch a mobile app, pay a good deal of thought to the platform your solution is intended for. Depending on whether it’s a native app for iOS or Android, web software, or even a cross-platform solution, your approaches to promoting it would differ. That’s why you need to regard an app’s platform as the core consideration from the very beginning.

#5 Run Marketing Campaigns

Never underestimate the impact of well-thought-out and precisely targeted promo. Focus your marketing strategy around your target users, and engage them to follow dedicated accounts or visit the website devoted to your app. This will extend your reach and help to additionally attract interested customers.

Key Rules for Launching Applications

Here are some tips for you to incorporate when you are about to release your app or have just launched it. 

#1 Build a Solid App Rating

Aim at collecting fair reviews about your app and five stars rating from most of the users. Integration of in-app requests to rate your app is always the right call. Never opt for purchasing fake comments, since they can severely damage your app’s reputation. Regard the reviews of your app as user feedback, and incorporate them accordingly. 

#2 Create Channels to Gather Feedback

Comment sections in the marketplace are one of the channels for you to gather user feedback. Involve additional methods, including a devoted email address and a phone number users can call to leave you a message. Don’t forget to carefully gather, review, sort, prioritize, and implement the feedback, since it’s also a part of the feedback processing funnel. 

#3 Add Content

How to launch an app that would be interesting to explore? It may sound obvious, yet many developers forget to add some life to their digital products in order to create good content. Daily activities, events, offers, etc. significantly enhance user experience. Besides, don’t forget to support your social media by posting relevant content. Press releases, blog posts, website copy, email marketing should be some of your priorities. 

#4 Get Your Demo Video Ready

You can’t expect every smartphone owner to know about your product and be a proficient user from the very beginning. That’s why you absolutely have to create a demo video that would promote your app, reveal the specifics of its functioning, explain the app’s features, identify the strengths, and subtly hint how it’s better than competitor solutions. Don’t forget to share the demo video through your social media and advertise media channels. 

#5 Take Advantage of App Store Optimization (ASO)

This is something many devs don’t have a clue about. ASO helps to get your app discovered within marketplaces of your choosing. The practices include optimization of the app title and description with keywords, filling out all the suitable categories during the submission of the app, including clear screenshots, and more. Make your digital product easy to find. 

Launching Your Application Is Not the End of the Process

Once the deployment is done and dusted, you enter the stage of ongoing support. 

#1 Ongoing Engagement

Your app needs to constantly evolve. Flood your social media with news each time you have got something to offer. Even if you don’t make modifications to your app or run events, make sure that the readers of your website and followers of your social media accounts see it on their daily feed. Consider partnering with a marketing agency or hiring an in-house marketing and copywriting team for these purposes.

#2 Monitor App Performance

There is such an abstract notion as an app’s health. It refers to the performance that your app offers, its speed of functioning, the responsiveness of its design, the set of functions, and more. You need to ensure the seamless work of every aspect of your app to avoid annoying your users with poor performance. Consider conducting performance tests regularly to understand your audience.

#3 Release Updates Regularly

Consider adding new bits of content on a constant basis. The fact is, even dedicated users may turn to your competitor’s solutions if they see no progress for a long time. Events, design features, new functionalities, and other improvements are a perfect way to prolong the lifecycle of your software solution.

#4 Partner with Affiliates

Participating in someone’s affiliate program and running your own program is how you extend your reach, cover new niches, and gain even more users. Your app likely clicks well with complementary solutions by other developers. Why not promote each other and deliver a more complete chain of solutions to end users? It’s a win-win. 

#5 Improve the Onboarding Process

Onboarding refers to the processes that are run for new users. Simple tutorials, showcasing the functions, step-by-step instructions, and other similar methods help you to immerse customers in your software. It enhances user experience and lowers the risk of your app being deleted from the phone after a couple of minutes of use. 

Difficulties That Arise After Launching Mobile Applications

Here are some of the problems you can face after launching an app, and our tips on resolving them:

  • Marketing. You may have difficulty funding every advertising channel or choosing the best and the most cost-effective marketing platform. Stick to what brings your app more users.
  • Scalability. How to launch an application that will stay on track for years? Don’t forget to timely address the scalability issues and ensure that it can support a growing number of simultaneous users. 
  • Frequent market changes. New trends in mobile development emerge regularly, but you don’t have to follow them all. Integrate only the ones that are likely to stay relevant for a while. 
  • High market competitiveness. If you find yourself in a highly competitive environment, narrow your niche. Target users are usually ruled out of consideration by top players. 
  • Disturbed focus. You definitely want your app to be packed with as many useful functionalities as possible. But remember to validate every feature you add and give your users sufficient time to adapt.

Make optimal choices to balance budget limitations and necessary modifications successfully. 

Consider Weelorum Your Trusted Partner in Developing Your Mobile App

How do you launch an app successfully without risking your project’s future profitability? By partnering with a reliable vendor of dev services.

Weelorum is a well-seasoned and battle-hardened provider of dev and app launch services. We’ve been on the market for years, assisting our clients in achieving their business goals. We utilize an end-to-end approach, covering every phase of app development and launching. From market discovery and careful planning to extensive testing, deployment, and technical support and maintenance, you can rely on us for any matter.

Weelorum’s team includes business analysts, developers, marketers, designers, QA testers, and other experts with industry-best expertise. They aim at delivering maximal business outcomes, rather than cobbling together an app that serves no purpose but its very existence. That’s why exceeding your business objectives is the least you may expect from Weelorum.

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Final Thoughts

What is the actual importance of the launch phase? It is absolutely crucial because it greatly impacts the number of engaged users and the overall competitiveness of the project. If you are curious about how to launch a mobile application, consider the most complex approach to the release. From market research to ad campaigns and implementing user feedback, every process advances you in achieving your goals.


How do I prepare an app for launch?

Start your mobile app launch strategy with comprehensive market research, ensuring your online presence, and running ad campaigns.

What should I know before launching mobile apps?

Consider the platforms your app is intended for, your target users, and how you would address their needs and notify them about the market-new digital product.

What does a new app launch mean?

It refers to the set of stages your app undergoes before it’s deployed to a marketplace, and the actions you take to gather willing customers.

Table of content
Properly Launching a Mobile App Is More Important Than You ThinkThings to Do Before Launching a Mobile AppKey Rules for Launching ApplicationsLaunching Your Application Is Not the End of the ProcessDifficulties That Arise After Launching Mobile ApplicationsConsider Weelorum Your Trusted Partner in Developing Your Mobile AppFinal ThoughtsFAQ
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