12 Trends of Mobile App Development in 2023

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Building a market-leading app is what both startups and well-seasoned businesses are aiming for. This doesn’t come as a surprise, since the number of app downloads rises gradually every year. In 2021, the count reached as high as 230 billion, and it continues to increase. It is quite obvious that a mobile app is potentially a profitable project.

For software to be successful, it should follow the latest mobile apps development trends. Let’s learn about the 12 most prominent trends in modern app development and which of them are the most beneficial to incorporate.

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How Fast Does the Mobile App Development Niche Grow?

Digital technologies are a highly competitive and rapidly evolving niche. Its popularity and the rate of its growth have increased gradually over the years. Just for reference: the total revenue in the mobile app market is projected to reach more than $420 billion in 2023, with expected growth to as much as $542.80 billion by the end of 2026

It’s difficult to argue that mobile development is one of the fastest-growing niches. Naturally, it incorporates technologies from other sectors, and innovative digital solutions appear on a regular basis. One of the ways to succeed in the industry is to keep an eye on promising application development trends. Let’s learn more about them.

Current Mobile App Development Trends in 2023

Here are some of the trending technologies that market-leading apps incorporate:

Artificial Intelligence (AI) 

AI technology provides developers with a vast scope of uses in the dev industry. Here are ways in which AI benefits the niche:

  • Personalization of user experience through relevant recommendations.
  • Enhanced analytics, including better decisions, forecasts, and optimization efforts.
  • Better security through the protection of sensitive personal information. 
  • Convenience of using apps is achieved through image recognition, voice assistant, smart route planning, and more. 

The idea behind AI in mobile app development is the incorporation of features that would enhance the performance of the app and improve user experience. 

Machine Learning (ML)

This mobile development trend largely complements the one about AI. Machine learning is a subfield of AI, which is defined as the capability of a smart system to become more accurate at predicting outcomes without additional programming required. It’s done based on the historical data gathered.

ML is used to improve AI-based assistants, predicting algorithms, and other smart technologies incorporated in mobile apps. As long as AI is used, ML is staying in vogue as well. 

Augmented Reality (AR) and Virtual Reality (VR)

Augmented reality and virtual reality are fairly new technologies that quickly gained popularity due to interactive games. As of now, they serve educational purposes, for example, as training simulators. Besides hands-on training experience, AR and VR may be used by online shoppers. The possibility to “try on” an item through the phone is what many marketplaces already offer.

Internet of Things (IoT)

Any computerized device that can exchange data with connected units through the internet belongs to IoT. Smart vehicles, devices, and even entire houses fall into this category. From smartwatches to Teslas, every IoT unit requires software platforms to regulate its functioning. 

From the development perspective, companies have plenty of work with integrating IoT technology in various kinds of devices and ensuring that they are working smoothly. 

On-Demand Apps

This mobile app development trend emerged during the world-famous pandemic. Apps for food delivery, taxi service, at-home services, and many others quickly gained enormous popularity. As on-demand apps offer solutions that address urgent issues, this niche will never go away completely. After all, more and more challenges arise on a daily basis.

Mobile Banking

When it comes to FinTech, banking is what comes to mind first. Nearly every app, such as  Apple Pay, allows making secure, contactless in-app purchases, but mobile banking actually goes two steps further than that. Nearly every financial company has an app for storing assets, exchanging them, sending them to other users, and more. The exceptional security of banking solutions is what mobile app developers should pay particular attention to. 


The market for wearable devices continues to grow, meaning that more digital solutions are needed to back the electronics up. From smart watches and bands to even jewelry, every form of wearables require a fully-fledged app. They are used to help gather the owner’s data, measure and analyze vital signs, generate advanced statistics, and more. 

Biometric Authentication

Fingerprint scanners or facial recognition technologies are present in nearly every modern app. Correspondingly, developers can integrate the biometric authentication functionality in their digital solutions. It significantly boosts the usability and security level of an app. 

Voice Technology

Voice technology is a relatively new development amidst mobile development trends. Most still regard it as a fun gimmick, while in reality voice tech has already become a trending feature. Currently, there are multiple ways in which voice technology is used:

  • Voice assistants;
  • Voice search;
  • Voice User Interface (VUI).

Such solutions serve to enhance user experience. They introduce new levels of personalization, help to find necessary items faster, and make browsing more quick and interesting. This segment continues to grow, and it is likely that every modern app will soon have one or more forms of this technology incorporated. 

Blockchain Technology

Blockchain technology, from the perspective of trends in mobile apps development, is all about enhanced security, data privacy, and improved user experience. Some of the examples in which blockchain can be used are the storing of passwords on decentralized networks, using smart contracts to feature in-app transactions between users, blockchain gaming or metaverses, and more.

With the spread of blockchain technology and mobile banking, more and more apps will be incorporating blockchain solutions.

Beacon Technology

Beacon technology is a trendy way to exchange data with users’ smartphones offline. Beacons are transmitters that connect to computerized devices via Bluetooth. These units are installed in malls, airports, hospitals, and other facilities. When a customer, or, to be precise, their phone comes within the reach of a beacon, the device sends some kind of information to their phone: a notification about a promotion, a map of the place, etc.

Apps for Foldable Devices

Foldable devices are units with folding displays. This construction technique is not widespread yet. However, Samsung, Huawei, LG, and other large manufacturers actively promote their first phones built with foldable displays. 

This trend presents an opportunity for both manufacturers and app developers. Digital solutions that would be adapted to the unique, foldable screens may be of high popularity during the next few years. At least, the technology for adapting app size and layouts to foldable screens is to be incorporated in nearly every mobile application. 

Some predict a prominent future for this niche, while others do not believe it will last for more than a couple of years. There are a few apps on the market that exploit the features of the foldable displays. The technology, however, has all the chances to become obsolete with the drop in the popularity of foldable phones themselves. 

Top Mobile Development Trends in the Future

Based on the mobile app development trends and situation, these technologies are definitely not going anywhere soon:

  • AI & ML

More and more companies have started using AI algorithms to enhance user experience. An app that can make decisions based on real-time data is better at suggesting products to buy, functions to try using, videos to watch, and more. Since AI potentially brings advanced opportunities to nearly any modern app, the usage of this technology will only increase. In its turn, ML is what helps developers and engineers to only improve their AI systems, so this technique is a very popular application development trend and not going anywhere soon either.

  • Internet of Things

Most modern-day electronics come with the Wi-Fi functionality that enables them to access the internet and share data with other computerized devices. Smart fridges, cookers, cleaning robots, openers, and more belong to the ranks of IoT devices. Naturally, the market needs some software to ensure they are working as expected. So, this niche is going to stay in the market for quite a while as well. 

  • On-demand apps

Such digital solutions are rather situational, and typically they are created when there is an urgent need to be addressed. Since difficulties arise regularly, the market of apps that help to deal with those difficulties will represent a decent share of the total industry in the future. 

In contrast, here are some of the less promising tendencies that are likely to be nearly forgotten in the nearest future:

  • Beacon technology

The idea of connecting to a user’s phone via Bluetooth and sending offers or personalized promotions to potential customers seems appealing. But knowing how hard users try to view as few ads as possible, it is likely they will simply turn Bluetooth off to avoid annoying messages. Some large companies, such as Google or Apple, are using this technology not for messaging but rather for indoor navigation and advanced data collection. So, as is the case with apps for foldable devices, this technology is likely to stay with us in some form, but not as it is now. 

Consider Weelorum Your Trusted Partner in Developing Your Mobile App

Choosing a reliable dev agency is already half the battle. An expert team can do comprehensive market research at your request and define what innovative technologies are the perfect fit for your project. 

Weelorum is a dev company that excels in implementing technologies from mobile app industry trends in our clients’ software. We’ve been on the market for years, delivering high-end solutions for young startups and well-established companies. We feature an end-to-end dev approach, meaning that by partnering with us, you don’t have to involve a third party in any matter.

Take a look at our portfolio to get insight into the expertise we have. Some of the benefits you get from choosing us as your trusted dev provider are:

  • Comprehensive customer support.
  • Transparent dev process with no hidden charges.
  • End-to-end dev approach.
  • Best-in-class tech stack.
  • Expertise with most niches.

Drop our support team a line, so we can offer you our high-end dev services and any accompanying assistance

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Final Thoughts

Creating a mobile app that’s going to become popular is a complex project that requires comprehensive market research. Researching trends in mobile apps development is one of the ways to decide on the tech stack to use and functionalities to implement. Some of the modern-day trends have a long road of development ahead, others are likely to be temporary but can still bring impressive profit if approached wisely. 

Partnering with a reliable provider is the most important matter to decide on. After all, it is the experience of the developers that makes or breaks the project. 


  • What are the most promising current trends in mobile app development?

AI, ML, and IoT technologies can be combined to create some of the most interesting and innovative apps on the market. 

  • What app development trends are underrated?

AR solutions are not as widespread as AI, and they still have a long road of development ahead. Voice assistants are another thing that is not ideal yet, and very few apps incorporate them. 

  • Which of the latest trends in mobile app development will be soon irrelevant?

Foldable devices are likely to be a temporary trend in smartphone construction, so apps for them are likely to become obsolete at some point.

Table of content
How Fast Does the Mobile App Development Niche Grow?Current Mobile App Development Trends in 2023Top Mobile Development Trends in the FutureConsider Weelorum Your Trusted Partner in Developing Your Mobile AppFinal ThoughtsFAQ
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